Downtown Bend, established in 1903, is the heart of the Bend, Oregon community. In the past 15 years, the Downtown Bend Business Association (DBBA) has revitalized the Downtown district to become one of the leading tourist destinations in Central Oregon. Our Downtown area plays an important and unique role in the economic and social development of Central Oregon. Downtown Bend is where commercial, cultural, and civic pursuits are concentrated. This concentration facilitates business, learning, and cultural exchange. The DBBA is dedicated to creating a space where all members of our community are welcome, where entrepreneurial dreams can be pursued, where we can connect to our history, and where memorable moments can be made by our community members and visitors alike. We understand that a healthy downtown is key to a strong community. We are looking to develop our Downtown as a Holiday destination where people from all over would make it their family tradition to come ski at Mt. Bachelor, Bend, stay at one of our local hotels, and walk the streets of Downtown enjoying the festive atmosphere. If we were to win this award, all of the funds would go directly to creating this Holiday experience. We have already created a plan and worked with our City Manager to create a "Holiday Lane" concept in the center of Downtown Bend. Receiving this award would help us be able to offer a destination for creating magical traditions with families and friends during the Holiday season.