This group is a volunteer based organization that spends hundreds of hours to improve the Roswell downtown district. They raise fund to purchase flower planters, buy flowers, plant them, arrange for the maintenance, buy banners for the light poles, buy alien eyes to add to the downtown lights (it is Roswell, after all). They helped get trash cans along Main Street as well, and work with the City to help keep the Main Street clean and well cared for. They write grants and bring in funding for facade improvements for business and property owners. They helped bring in grant funds and partnered with the Roswell Interarts Organization (RIO) to create a beautiful park (Reischman Park) with a large historic mural. They found sponsors to purchase holiday lights and pay to have the downtown trees decorated (with 5 miles of LED energy efficient lights) along our Main Street downtown. They went out themselves to wrap lights and bows on the light poles, and put Santa hats on our alien eyed lights. They organize retail events every month (First Friday Downtown Market), bring in free summer movies in the park, Farmer's Market Saturday mornings, as well as parades, Chile Cheese Festival, and the UFO Festival (all to help bring people to downtown businesses along Main Street). They are an amazing organization that is working hard to bring economic vitality and beautification to our Main Street!