Greenfield Main Street, Inc. has helped promote hundreds of thousands of dollars in reinvestment in Downtown Greenfield through facade grants and assistance to businesses. GMSI knows that starting a new business can be tough, and they work to provide grants for signs, new paint, and curate events throughout the year to bring people downtown. The group has been a valuable partner for the city as well, helping to secure grants for alley activation, placemaking projects, and large-scale building restorations. GMSI played an integral role in making the North Street Living Alley come to life, taking a large combined parking lot and alley and working with the city to secure a grant from the State of Indiana to soften the alley with plantings, a pedestrian walkway, art, and lighting. Throughout the year they program this alley with fitness events, bar hops, and a general sense of fun for the whole community. GMSI has brought Downtown Greenfield back to life in a short period of time.