On the surface, Buena Vista Main Street may not seem to have many differences with other small towns: quaint storefronts, familiar faces, historic buildings, and a snail-pace speed limit. However, what makes Buena Vista Main Street unique isn't just its strange pronunciation (byoon-uh), but the character of our community that is distilled into our vibrant commercial district. When residents and visitors aren't in the backcountry, immersed in whitewater, or casting a fly when the wind dies down, you know where you can find a concentration of locals and visitors alike. On East Main, any given day can range from watching the start of a burro race (look it up, it's a serious affair in these parts), listening to a wide variety of music at one of our many venues & restaurants, cooling off at the splash park, patio-sipping handcrafted whiskey under the backdrop of Mt. Princeton and the Sawatch Range, or anything in between. The bar was set high at "The Head Lettuce Capital of the World" in the 1920's, but even since the proliferation of refrigeration, Buena Vista continues to surpass previous growth (we have seen 20 businesses open or relocate to our downtown in the last two years alone) while preserving our unique culture, heritage, and overall sense of place. In recent years, Buena Vista has begun to shed its "hidden gem" status in the region, but the well-deserved exposure has rendered our Main Street a thriving place to do business, a safe & comfortable spot to bring your family, and remains an ideal base camp in the Rockies for countless outdoor recreational opportunities.