Historic downtown Florence, Alabama, is a unique and wonderful place. Florence Main Street is a non-profit organization designed to keep it that way! Main Street’s mission is to bring attention to the unique character of Florence’s historic commercial district while promoting progressive marketing and retail management techniques. Since 1992 more than $200 million has been invested in Downtown Florence renovation and construction. More than two thousand new jobs have been created and a net of 480 new businesses have settled here. More than 200 events, such as First Fridays, Music in the Park, the Renaissance Faire, Arts Alive, the Handy Festival, and numerous events at the Shoals Theatre, have become recurring events.